Assignment 11A- Idea Napkin

1) My name is Prince Powell and I'm a 3rd year Sport Management major. My talents are playing basketball, bowling, and working on improving other aspects in my life. I have a plethora of experience in customer service and retail roles. I've also been involved with the sales aspect of retail as a sales associate. My aspirations are to obtain my master's degree and find an employment opportunity within the collegiate or professional basketball industry. If I were to start my business, I see it playing an important part in my life, because this situation plays an important role in my life today. Therefore, I believe that I will be focused and determined to help others achieve their goal.
2) My solution is to offer an workshop or course for students to take which will be required for them to graduate. This class or workshop will teach individuals about a plethora of aspects surrounding their financial opportunities and strategies. It is not designed too take up a lot of time, but it is designed to deliver essential information to the students that will better their future.
3) The primary customers for my product will be college students who are struggling to save money for various reasons. An essential theme with this primary target market is that they are struggling to save money. It is not that they don't want too or are not making an effort, but they need additional help and advice to take the necessary steps.
4) Customers will pay money for this product because they will look at it as an investment. It is in investment, on themselves and on their future. This minor setback can set one up for great success in their future. I will invest my time and resources for them and give them the tools and resources that they need to achieve their goals.
5) One thing that sets me apart from everyone else is that I am currently experiencing the same issues as those that I'm going to help. I know what they are going through and I can directly relate to their problems. This firsthand experience will give me information necessary to connect directly with my customers.
The elements that I believe fit together are my customers and their reasoning for having this unmet need. Many of the individuals will have similar concerns and problems regarding this unmet need. I also believe that many students will want to enroll in this course because college students want value from the courses that they are paying for. This course can be very impactful for all students who enroll in the class. The aspect of my product that may be weaker than the others is what sets me apart from everyone else, I need to ensure that I'm offering essential information and tools which may be life changing. It cannot be the same advice and strategies that everyone gives to everyone else, it needs to be different.