Friday, October 26, 2018
Assignment 18A- Create A Customer Avatar
My product is a workshop or course that is required for college students to complete upon graduation. This product will dive into various aspects of financial usage by college students and provide valuable information regarding how to utilize one's finances more efficiently. My prototypical customer does not have healthy spending habits. They tend to spend money on things that they do not need and use money instead of saving it. They tend to eat out more instead of buying groceries and cooking food at home. They enjoy buying things for themselves and treating themselves often. They tend to drive an average car. Not anything too fancy, but not an extremely old car either. It is a conventional car that will get the job done. My target segment does not have children. However, many of them do have pets which is another responsibility that requires the usage of finances to provide for the pet. My target segment are males and females who range from age 18-25. Another aspect of this segment is that they typically have financial responsibilities outside of school. It may be helping out the family back home or helping out a family member from time to time. These individuals are relatively young, however they feel much older due to their vast amount of responsibilities. Lastly, an essential detail is that my target market truly wants to save money and not go into debt. However, we all know how challenging this task can be for anyone. Many of the aspects mentioned above for my customer's avatar, I can definitely relate to. I do not think that it is a coincidence that I have things in common with my customer avatar.
Assignment 17A- Elevator Pitch 2
https://www.youtube.com/watch?v=poa1_ANcvLw
One piece of advice that I received from my first elevator pitch was to have less hand movement and not shift my stance from side to side when I am talking. This was a very helpful piece of information because it was something that I did not even realize that I was doing. This was an important piece of feedback for me. Another piece of advice that was helpful to me was too not describe my idea as a "potential" solution because this can show that I may not have the utmost confidence in my product. Another piece of advice I received was to include details about my product to help me reach the 90 second mark. This was a very helpful piece of information as it helped me add about 25 seconds to my recent pitch. Lastly, I deleted the introductory portion of my pitch as Professor Pryor discussed in lecture that we should not do this unless it provides the audience with our credibility. Each piece of feedback that I received really helped me develop my elevator pitch and touch on important points. I changed many of the aspects that I touched on throughout this post for my most recent pitch.
One piece of advice that I received from my first elevator pitch was to have less hand movement and not shift my stance from side to side when I am talking. This was a very helpful piece of information because it was something that I did not even realize that I was doing. This was an important piece of feedback for me. Another piece of advice that was helpful to me was too not describe my idea as a "potential" solution because this can show that I may not have the utmost confidence in my product. Another piece of advice I received was to include details about my product to help me reach the 90 second mark. This was a very helpful piece of information as it helped me add about 25 seconds to my recent pitch. Lastly, I deleted the introductory portion of my pitch as Professor Pryor discussed in lecture that we should not do this unless it provides the audience with our credibility. Each piece of feedback that I received really helped me develop my elevator pitch and touch on important points. I changed many of the aspects that I touched on throughout this post for my most recent pitch.
Friday, October 19, 2018
Assignment 16A- Secret Sauce
1) -I have various experiences in various types of retail and employment positions. This has allowed me to encounter numerous situations involving customer service and how customers expect and want to be treated. This also has given me experience with various types of workplace software that may be beneficial to me in the future. Another aspect of my human capital that is unique is that I pay attention to things and notice things that others will never know that I know. I always try to analyze my environment and stay ahead of things so I'm prepared when they happen. This skill will often times help me find solutions or answers without directly going out and looking for them. Also, I believe that I am more of a listener than a talker. This trait has its pros and cons. However, I think that being more of a listener allows me to understand people easier and understand what they want and how they think. I try my best to know what people want before they even ask me. This also allows me to take in various points of view without directly interjecting my opinion and disregarding how others feel about the situation. Also, I'm willing to take the extra step that many others will not. I pride myself on being the first person in and the last person out. Also, I'm not afraid to take risks and fail. I understand that I will make no progress if I don't go outside of boundaries and expand my horizon. I am willing to take risks and live with the final result, bad or good.
2) Mom- She emphasized that I approach each day with a positive and joyful mindset to the best of my ability. I'm always trying to put a smile on other people's faces and brighten up their day. Also, I try be as understanding and positive as possible.
Dad- He emphasized that I enjoy being there for other people and being able to help them in their time of need. Many times I make sure others are okay before I even make sure that myself is alright. This approach has pros and cons, but this is simply my personality and my values.
Friend- He placed an emphasis on my patience and my honesty characteristics. I understand that change does not happen overnight, it takes time and preparation. I aim to be a trustworthy and dependable person for any individual in my life. I enjoy helping others and I hope that others have this view of me as well.
Girlfriend- She noted that I am caring and considerate individual. Not just for her as my girlfriend, but for various individuals in my life. I'm willing to go out of my way to see others happy and do something for them that they may not have been to do themselves.
Aunt- She noted that I am an intelligent, humble, and ambitious individual. I enjoy learning new things and I strive to be the best individual that I can be. Also, I truly believe that anything can be taken away from you at any second, so I try my best not to take anything for granted.
3) I see myself as an individual who enjoys helping others and attempts to be as understanding as possible. I also feel that I am well driven to be successful and to make a difference to those who are a part of my life. Others see me as caring, humble, and ambitious individual. Others also see me as role model to those in my community and my family. Many of my family members ask me for advice on topics regarding school, scholarships, etc. There is a huge amount of similarities between how I assess myself and how others assess me. As for the differences, it could be due to me being around certain individuals at certain times. For example, I have been around my parents for a much longer period of time compared to my aunt. Therefore, they may have witnessed different situations, which gave them a different perception of me. I do believe these individuals provided accurate descriptions about me.
2) Mom- She emphasized that I approach each day with a positive and joyful mindset to the best of my ability. I'm always trying to put a smile on other people's faces and brighten up their day. Also, I try be as understanding and positive as possible.
Dad- He emphasized that I enjoy being there for other people and being able to help them in their time of need. Many times I make sure others are okay before I even make sure that myself is alright. This approach has pros and cons, but this is simply my personality and my values.
Friend- He placed an emphasis on my patience and my honesty characteristics. I understand that change does not happen overnight, it takes time and preparation. I aim to be a trustworthy and dependable person for any individual in my life. I enjoy helping others and I hope that others have this view of me as well.
Girlfriend- She noted that I am caring and considerate individual. Not just for her as my girlfriend, but for various individuals in my life. I'm willing to go out of my way to see others happy and do something for them that they may not have been to do themselves.
Aunt- She noted that I am an intelligent, humble, and ambitious individual. I enjoy learning new things and I strive to be the best individual that I can be. Also, I truly believe that anything can be taken away from you at any second, so I try my best not to take anything for granted.
3) I see myself as an individual who enjoys helping others and attempts to be as understanding as possible. I also feel that I am well driven to be successful and to make a difference to those who are a part of my life. Others see me as caring, humble, and ambitious individual. Others also see me as role model to those in my community and my family. Many of my family members ask me for advice on topics regarding school, scholarships, etc. There is a huge amount of similarities between how I assess myself and how others assess me. As for the differences, it could be due to me being around certain individuals at certain times. For example, I have been around my parents for a much longer period of time compared to my aunt. Therefore, they may have witnessed different situations, which gave them a different perception of me. I do believe these individuals provided accurate descriptions about me.
Assignment 15A- Buyer Behavior Part 2
1) - 18 year old male freshman, - 21 year old male junior, - 24 year old male 1st year grad student
2) There are numerous potential alternatives for my market segment. Due to the nature of my product, price is not really a huge concern for my market segment. Obviously, if the price is outrageous then customers will not be willing to pay for it. For the most part though, price is not an essential component used when my target market is evaluating their alternatives. The quality of my product is an essential trait used when evaluating the alternatives. If there is a product that has better quality than my product, then there is a good chance that my target market will choose the other product. It is very important for me to have credible, reliable, and accurate information regarding my product and the benefits of choosing my product. Style is somewhat important but not as important as the quality trait. The various styles of the alternatives may match up better for each individual and this is where style can become important. It can be beneficial to have personalized products for certain individuals of the market. Based on the interviews, there is more than one characteristic that is important to my market segment.
3) My market segment is more likely to purchase my product online compared to in-store. Also, my market is more likely to finance the purchase instead of using cash up front.
4) The "rightness" of customer's purchase in my target market depends on the results that occur down the road. The customers analyze whether their input was less or more than their output. If their time and effort exceeded what they got from the product, then the customer will second guess themselves when evaluating their purchase. One thing that will make them think this was a bad purchase is if they are still in the same situation that they were in before they made the purchase. The customers want to see short term and long term improvement when they are evaluating their purchase. An essential evaluating trait of my product is the improvement seen or not seen after the product has been purchased and used.
5) The focus of my interviews examined what the customers are looking for regarding the product and how will they assess whether the purchase was a good choice or not. I wanted to get a better understanding of customer's thought process regarding my product and other products with similar characteristics. I aimed to find out which factors could separate my product from the others in my market.
6) I would describe this market segment as result-oriented when it comes to alternative evaluation, purchase decision, and post-purchase evaluation. There are other factors which can influence the thought process of my market, such as quality and style. The primary factors evaluated are improvement and results gained or loss by purchasing and using the product.
2) There are numerous potential alternatives for my market segment. Due to the nature of my product, price is not really a huge concern for my market segment. Obviously, if the price is outrageous then customers will not be willing to pay for it. For the most part though, price is not an essential component used when my target market is evaluating their alternatives. The quality of my product is an essential trait used when evaluating the alternatives. If there is a product that has better quality than my product, then there is a good chance that my target market will choose the other product. It is very important for me to have credible, reliable, and accurate information regarding my product and the benefits of choosing my product. Style is somewhat important but not as important as the quality trait. The various styles of the alternatives may match up better for each individual and this is where style can become important. It can be beneficial to have personalized products for certain individuals of the market. Based on the interviews, there is more than one characteristic that is important to my market segment.
3) My market segment is more likely to purchase my product online compared to in-store. Also, my market is more likely to finance the purchase instead of using cash up front.
4) The "rightness" of customer's purchase in my target market depends on the results that occur down the road. The customers analyze whether their input was less or more than their output. If their time and effort exceeded what they got from the product, then the customer will second guess themselves when evaluating their purchase. One thing that will make them think this was a bad purchase is if they are still in the same situation that they were in before they made the purchase. The customers want to see short term and long term improvement when they are evaluating their purchase. An essential evaluating trait of my product is the improvement seen or not seen after the product has been purchased and used.
5) The focus of my interviews examined what the customers are looking for regarding the product and how will they assess whether the purchase was a good choice or not. I wanted to get a better understanding of customer's thought process regarding my product and other products with similar characteristics. I aimed to find out which factors could separate my product from the others in my market.
6) I would describe this market segment as result-oriented when it comes to alternative evaluation, purchase decision, and post-purchase evaluation. There are other factors which can influence the thought process of my market, such as quality and style. The primary factors evaluated are improvement and results gained or loss by purchasing and using the product.
Friday, October 12, 2018
Assignment 13A- Reading Reflection
Shoe Dog- Phil Knight
1) The thing that surprised me the most was that Phil's father actually gave him his blessing and some cash for him to travel the world at the age of 24. At this time, the United States was not on good terms with Japan and this was one of the places that Phil wanted to visit on his trip. I thought that his father would have highly disapproved this trip so far away from home to a place that could be extremely dangerous to Phil. Also, aside from his father, the majority of individuals in his inner circle highly disapproved of Phil going on this worldwide adventure. His father mentioned that he wished he had traveled more when he was younger, so it seems that he wanted his son to experience something that he did not get a chance to experience. I can imagine that this was a very tough decision for his father to make, however, he decided to allow his son to do what he thought was best for him and allowed him to have experiences of his own. The thing that I most admired about Mr. Knight was that he referred to his idea as a "crazy idea" and he knew that everyone else thought his idea was crazy and unattainable but this didn't stop him from pursuing it. He used all of the rejection that he experienced throughout his life as fuel to create something extraordinary. He knew that he didn't want to take the simple and easy path that everyone else took, he wanted to have an impact on the world and do something remarkable. He wanted to be someone different, someone who would leave their mark on the world. I truly admired this about Mr. Knight. I did not admire Mr. Knight negotiation skills. However, I do understand that this is one set of traits that can be extremely difficult to become proficient in. Negotiation skills is definitely a skill set that I need to improve and work on. Mr. Knight did encounter much adversity and failure throughout his life. One stretch of adversity that he endured was his sense of loneliness throughout his trip. He was far, far away from home and did not have many people to call friends or family. Being isolated for a significant amount of time can take a toll on your mental health. This was something that very difficult for Mr. Knight to deal with during the early stages of his journey.
2) One competency that Mr. Knight exhibited was the ability to think outside of the box. Every time someone brought him an idea or he thought of an idea, he wanted to it be something that no one else has thought of. He wanted his ideas to be significantly different than others. He wanted his ideas to be able to impact the entire world. Another competency that Mr. Knight exhibited was resiliency. His journey came with many failures, but he still found a way to overcome those failures and keep pushing. The majority of people laughed in his face when he described his idea to them. He didn't have many supporters when he decided to venture around the world. He didn't have anyone right next to him when times started getting hard. He still managed to persevere and find a way to push through.
3) One part of the reading that was one confusing to me was that when Mr. Knight began his journey, his friend Carter embarked on the journey with him. However, I am not sure what happened to Carter after this. I would think that he stayed on the journey with Mr. Knight, but I am not sure.
4) Question 1: What are the primary traits which made you different from everyone else? What skills ultimately guided your journey and success? - I would ask this question because I would want to know what traits does Mr. Knight value the most and which influenced his success.
Question 2: What advice would you give to those who want to achieve goals that seem unachievable? I would ask this question because sometimes your dreams may seem like such a reach that you don't ever go after them, however anything is possible.
5) I think Mr. Knight's opinion of hard work would be believing in yourself and finding a way even when no one else believes in you. Yes, I do share same this same thought process. I think self-confidence is an extremely important tool to have for anything you do in life. You have to believe in yourself before anyone else will believe in you.
1) The thing that surprised me the most was that Phil's father actually gave him his blessing and some cash for him to travel the world at the age of 24. At this time, the United States was not on good terms with Japan and this was one of the places that Phil wanted to visit on his trip. I thought that his father would have highly disapproved this trip so far away from home to a place that could be extremely dangerous to Phil. Also, aside from his father, the majority of individuals in his inner circle highly disapproved of Phil going on this worldwide adventure. His father mentioned that he wished he had traveled more when he was younger, so it seems that he wanted his son to experience something that he did not get a chance to experience. I can imagine that this was a very tough decision for his father to make, however, he decided to allow his son to do what he thought was best for him and allowed him to have experiences of his own. The thing that I most admired about Mr. Knight was that he referred to his idea as a "crazy idea" and he knew that everyone else thought his idea was crazy and unattainable but this didn't stop him from pursuing it. He used all of the rejection that he experienced throughout his life as fuel to create something extraordinary. He knew that he didn't want to take the simple and easy path that everyone else took, he wanted to have an impact on the world and do something remarkable. He wanted to be someone different, someone who would leave their mark on the world. I truly admired this about Mr. Knight. I did not admire Mr. Knight negotiation skills. However, I do understand that this is one set of traits that can be extremely difficult to become proficient in. Negotiation skills is definitely a skill set that I need to improve and work on. Mr. Knight did encounter much adversity and failure throughout his life. One stretch of adversity that he endured was his sense of loneliness throughout his trip. He was far, far away from home and did not have many people to call friends or family. Being isolated for a significant amount of time can take a toll on your mental health. This was something that very difficult for Mr. Knight to deal with during the early stages of his journey.
2) One competency that Mr. Knight exhibited was the ability to think outside of the box. Every time someone brought him an idea or he thought of an idea, he wanted to it be something that no one else has thought of. He wanted his ideas to be significantly different than others. He wanted his ideas to be able to impact the entire world. Another competency that Mr. Knight exhibited was resiliency. His journey came with many failures, but he still found a way to overcome those failures and keep pushing. The majority of people laughed in his face when he described his idea to them. He didn't have many supporters when he decided to venture around the world. He didn't have anyone right next to him when times started getting hard. He still managed to persevere and find a way to push through.
3) One part of the reading that was one confusing to me was that when Mr. Knight began his journey, his friend Carter embarked on the journey with him. However, I am not sure what happened to Carter after this. I would think that he stayed on the journey with Mr. Knight, but I am not sure.
4) Question 1: What are the primary traits which made you different from everyone else? What skills ultimately guided your journey and success? - I would ask this question because I would want to know what traits does Mr. Knight value the most and which influenced his success.
Question 2: What advice would you give to those who want to achieve goals that seem unachievable? I would ask this question because sometimes your dreams may seem like such a reach that you don't ever go after them, however anything is possible.
5) I think Mr. Knight's opinion of hard work would be believing in yourself and finding a way even when no one else believes in you. Yes, I do share same this same thought process. I think self-confidence is an extremely important tool to have for anything you do in life. You have to believe in yourself before anyone else will believe in you.
Assignment 14A- Halfway Reflection
1) There are many behaviors that I have used and/or developed to keep up with the requirements of this course. One strategy that I have used this semester is to not get behind in watching the lecture videos. I set aside at least one day of the week to simply watch the online lectures. Due to this class being online, one can easily fall behind with the online lectures. Also, there is roughly about 4 hours of video lectures per week. This may not seem like a lot, but when one is sitting down watching consecutive lectures, 4 hours can be a long time. Therefore, I like to begin watching the lectures early in the morning and spread them out throughout the entire day so that I'm not sitting in a chair watching 4 consecutive hours of lectures. This can be an exhausting process. Another behavior that I have used throughout this semester is to look over the upcoming assignments about one week in advance. Some of the assignments require more time and effort than others, so it can be helpful if one has a general idea of how much time will be needed to complete the assignments. Also, many of the assignments for this course require you to do work in the real world instead of simply writing down answers. Therefore, if one is aware that they have to do this, it can be a much easier task if one has additional time to do it. Also, I take notes when I am watching the lectures instead of simply just watching them. Many times, the lectures will include information or details on how to do the upcoming assignments, this can be very beneficial when one is doing the assignment. Also, taking notes on the lecture will make the weekly quizzes much easier to do.
2) During the moments when I've felt like giving up, I simply like to step away from what I am doing and rest my mind. The daily stress and requirements that come with being a college student can really wear you out and cause a great amount of stress. During moments like these, I simply ask myself "what good will it do me if I do not do what I am supposed to do or should do". For example, it will not benefit me if I decide to not do an assignment or not study for an exam. This will only make it harder for me at the end of the semester. Also, there is a good chance that I will end up regretting the decision I made if I decided not to do something simply because I was feeling down. There are always moments in life where we are just not into it and don't feel like doing anything, however, we have to find a way to persevere and get through the situation. It is not going to be easy, but it is not impossible either. Yes, I do feel like I have developed a tenacious attitude throughout this semester.
3) One tip that I would offer is to give your best effort in everything you do. If one knows that they tried their hardest and gave it all they had, it can be easier to overcome a tough situation. It will make it easier to sleep at night if you know you tried your hardest, but things just didn't go your way this time. Another tip I would offer is to think about the long-term investments of your current actions. Many times, we don't want to do things today because their isn't an immediate payoff or an immediate reward. However, many of the things you do in college are setting you up for success in the future. This is a hard concept to buy into, but if one is able to buy into it, it will make it much easier to perform actions that you may not feel like doing. Lastly, I would tell the students to challenge themselves. One of the hardest things to do in college and life in general is to step outside of your comfort zone and challenge yourself. It can be so easy to get used to doing the same thing everyday and going through the motions. However, I believe that it is essential to have new experiences and challenge yourself in various situations. This can lead to growth and opportunities that you never knew existed.
2) During the moments when I've felt like giving up, I simply like to step away from what I am doing and rest my mind. The daily stress and requirements that come with being a college student can really wear you out and cause a great amount of stress. During moments like these, I simply ask myself "what good will it do me if I do not do what I am supposed to do or should do". For example, it will not benefit me if I decide to not do an assignment or not study for an exam. This will only make it harder for me at the end of the semester. Also, there is a good chance that I will end up regretting the decision I made if I decided not to do something simply because I was feeling down. There are always moments in life where we are just not into it and don't feel like doing anything, however, we have to find a way to persevere and get through the situation. It is not going to be easy, but it is not impossible either. Yes, I do feel like I have developed a tenacious attitude throughout this semester.
3) One tip that I would offer is to give your best effort in everything you do. If one knows that they tried their hardest and gave it all they had, it can be easier to overcome a tough situation. It will make it easier to sleep at night if you know you tried your hardest, but things just didn't go your way this time. Another tip I would offer is to think about the long-term investments of your current actions. Many times, we don't want to do things today because their isn't an immediate payoff or an immediate reward. However, many of the things you do in college are setting you up for success in the future. This is a hard concept to buy into, but if one is able to buy into it, it will make it much easier to perform actions that you may not feel like doing. Lastly, I would tell the students to challenge themselves. One of the hardest things to do in college and life in general is to step outside of your comfort zone and challenge yourself. It can be so easy to get used to doing the same thing everyday and going through the motions. However, I believe that it is essential to have new experiences and challenge yourself in various situations. This can lead to growth and opportunities that you never knew existed.
Friday, October 5, 2018
Assignment 11A- Idea Napkin
1) My name is Prince Powell and I'm a 3rd year Sport Management major. My talents are playing basketball, bowling, and working on improving other aspects in my life. I have a plethora of experience in customer service and retail roles. I've also been involved with the sales aspect of retail as a sales associate. My aspirations are to obtain my master's degree and find an employment opportunity within the collegiate or professional basketball industry. If I were to start my business, I see it playing an important part in my life, because this situation plays an important role in my life today. Therefore, I believe that I will be focused and determined to help others achieve their goal.
2) My solution is to offer an workshop or course for students to take which will be required for them to graduate. This class or workshop will teach individuals about a plethora of aspects surrounding their financial opportunities and strategies. It is not designed too take up a lot of time, but it is designed to deliver essential information to the students that will better their future.
3) The primary customers for my product will be college students who are struggling to save money for various reasons. An essential theme with this primary target market is that they are struggling to save money. It is not that they don't want too or are not making an effort, but they need additional help and advice to take the necessary steps.
4) Customers will pay money for this product because they will look at it as an investment. It is in investment, on themselves and on their future. This minor setback can set one up for great success in their future. I will invest my time and resources for them and give them the tools and resources that they need to achieve their goals.
5) One thing that sets me apart from everyone else is that I am currently experiencing the same issues as those that I'm going to help. I know what they are going through and I can directly relate to their problems. This firsthand experience will give me information necessary to connect directly with my customers.
The elements that I believe fit together are my customers and their reasoning for having this unmet need. Many of the individuals will have similar concerns and problems regarding this unmet need. I also believe that many students will want to enroll in this course because college students want value from the courses that they are paying for. This course can be very impactful for all students who enroll in the class. The aspect of my product that may be weaker than the others is what sets me apart from everyone else, I need to ensure that I'm offering essential information and tools which may be life changing. It cannot be the same advice and strategies that everyone gives to everyone else, it needs to be different.
2) My solution is to offer an workshop or course for students to take which will be required for them to graduate. This class or workshop will teach individuals about a plethora of aspects surrounding their financial opportunities and strategies. It is not designed too take up a lot of time, but it is designed to deliver essential information to the students that will better their future.
3) The primary customers for my product will be college students who are struggling to save money for various reasons. An essential theme with this primary target market is that they are struggling to save money. It is not that they don't want too or are not making an effort, but they need additional help and advice to take the necessary steps.
4) Customers will pay money for this product because they will look at it as an investment. It is in investment, on themselves and on their future. This minor setback can set one up for great success in their future. I will invest my time and resources for them and give them the tools and resources that they need to achieve their goals.
5) One thing that sets me apart from everyone else is that I am currently experiencing the same issues as those that I'm going to help. I know what they are going through and I can directly relate to their problems. This firsthand experience will give me information necessary to connect directly with my customers.
The elements that I believe fit together are my customers and their reasoning for having this unmet need. Many of the individuals will have similar concerns and problems regarding this unmet need. I also believe that many students will want to enroll in this course because college students want value from the courses that they are paying for. This course can be very impactful for all students who enroll in the class. The aspect of my product that may be weaker than the others is what sets me apart from everyone else, I need to ensure that I'm offering essential information and tools which may be life changing. It cannot be the same advice and strategies that everyone gives to everyone else, it needs to be different.
Assignment 12A- Buyer Behavior
The market segment I chose to focus on for this exercise is male college students ranging from age 18-25. One important aspect of my interviews was to get my interviewees in a state where they could fully analyze the various aspects of the unmet need. I wanted them to imagine themselves in the exact situation where their unmet need may arise. One of my interviewees discussed how the need arises whenever they would like to go grocery shopping or buy something off campus. All of my interviewees mentioned food or groceries in one way or another throughout the conversation. During my second interview, the interviewee noted that the need for saved up money often occurs during when one is attempting to make trips back home. Between gas, food, etc., going back home or somewhere else can require a good amount of money. I can definitely relate to this because I've experienced this type of scenario on numerous occasions when going back to my hometown. Another common theme throughout my interviews was the concern for the future. Each individual discussed retirement, vacations, emergencies, etc. as very important reasons for having this unmet need.
One of the interviewees was unemployed, so his first step is to ask his parents for some additional funds. This may not be a direct solution to the unmet need, but it is their first step. Also, from time to time, he searches Google looking for additional side opportunities to gain income. Their search terms revolve around "ways to make extra money" and things of that nature. The second interviewee is employed, so their initial solution is to transfer money from their checking to their savings account. This doesn't have to be for a special occasion, sometimes it just happens once the need arises. They do not normally talk to friends or relatives about this situation, they simply try to handle it on their own. Lastly, the third interviewee stated that they often attempt to work extra hours at work to bring in additional income. They have considered getting a second job, but understand that it will probably be too much with school.
Throughout my interviews, I have learned that the situation one is in can drastically alter one's approach to their unmet need. Each individual has their own unique way of dealing with their unmet need. I've also learned that many individuals want to attack their unmet need, but do not take the action to do so. They may have ideas and thoughts about it, but they do not take the steps necessary to find a solution to the problem. I would describe this segment as understanding their need awareness but somewhat struggling with their information search. Taking action on the potential solution is a common theme within this unmet need.
One of the interviewees was unemployed, so his first step is to ask his parents for some additional funds. This may not be a direct solution to the unmet need, but it is their first step. Also, from time to time, he searches Google looking for additional side opportunities to gain income. Their search terms revolve around "ways to make extra money" and things of that nature. The second interviewee is employed, so their initial solution is to transfer money from their checking to their savings account. This doesn't have to be for a special occasion, sometimes it just happens once the need arises. They do not normally talk to friends or relatives about this situation, they simply try to handle it on their own. Lastly, the third interviewee stated that they often attempt to work extra hours at work to bring in additional income. They have considered getting a second job, but understand that it will probably be too much with school.
Throughout my interviews, I have learned that the situation one is in can drastically alter one's approach to their unmet need. Each individual has their own unique way of dealing with their unmet need. I've also learned that many individuals want to attack their unmet need, but do not take the action to do so. They may have ideas and thoughts about it, but they do not take the steps necessary to find a solution to the problem. I would describe this segment as understanding their need awareness but somewhat struggling with their information search. Taking action on the potential solution is a common theme within this unmet need.
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