Assignment 18A- Create A Customer Avatar

My product is a workshop or course that is required for college students to complete upon graduation. This product will dive into various aspects of financial usage by college students and provide valuable information regarding how to utilize one's finances more efficiently. My prototypical customer does not have healthy spending habits. They tend to spend money on things that they do not need and use money instead of saving it. They tend to eat out more instead of buying groceries and cooking food at home. They enjoy buying things for themselves and treating themselves often. They tend to drive an average car. Not anything too fancy, but not an extremely old car either. It is a conventional car that will get the job done. My target segment does not have children. However, many of them do have pets which is another responsibility that requires the usage of finances to provide for the pet. My target segment are males and females who range from age 18-25. Another aspect of this segment is that they typically have financial responsibilities outside of school. It may be helping out the family back home or helping out a family member from time to time. These individuals are relatively young, however they feel much older due to their vast amount of responsibilities. Lastly, an essential detail is that my target market truly wants to save money and not go into debt. However, we all know how challenging this task can be for anyone. Many of the aspects mentioned above for my customer's avatar, I can definitely relate to. I do not think that it is a coincidence that I have things in common with my customer avatar.