Friday, December 7, 2018
Assignment 30A- Final Reflection
Looking back on the semester, I think that most intriguing and challenging aspect was being able to take constructive criticism and using it to make the product better. It was great to engage with other students on their ideas and work together to improve the idea. Also, learning about various entrepreneurial concepts was great aspect of this class. There were many things that I have learned this semester which I had not idea about before taking this course. I do feel like I have improved my entrepreneurial mindset, but I would not consider myself an entrepreneur. I still have a long way to go before I can consider myself an entrepreneur. Some advice I would have for future students is to be patient. It is not easy to come up with a business idea and develop it into a nice work of art. It takes time, dedication, and practice. To perform best in this course, I would recommend staying on top of the lectures and working ahead on the assignments. Some of the assignments take much longer than the others to complete, it is much easier to do these assignments when you are not crunched for time. Lastly, I would recommend being open to change and new ideas. This is a huge part of developing the entrepreneurial mindset.
Assignment 29A- Venture Concept 2
Opportunity: The unmet need that I am focusing on for my venture concept is the need for college students to manage their finances properly so that they do not put themselves in a financial hole. I think that an opportunity exist here because many college students would love to save money or learn about the various financial resources available, but this information may not readily accessible to them. Also, between school, family, bills, etc. managing your money properly in college can be an extreme challenge. Students are on their own and they have the choice to spend their money however they desire, but I believe that should have all of the financial resources available to them so that they can make the most informed financial decision. The financial stress of college students is the primary force that is creating this need. This market expands on a geographically large scale because there are college students all around the world. This opportunity is average in my opinion. It is not a huge opportunity, but it is not a small one either. This window of opportunity will continue to be open until college debt decreases or students begin to manage their finances properly.
Innovation: My service is an course or workshop that is available for students to sign up for at any time to gather some financial advice or help. This workshop will focus primarily on the spending habits and lifestyles of college students, but it will also expand to other topics as well. Things such as credit cards, interest rates, car loans, etc., are all potential topics to be discussed within the workshop. This service is designed to benefit students not only for the present, but for the future as well. This service would be sold to the respective university or school.
Concept: I do believe that it will be difficult for me to attract new customers to my market. One reason is because there are other products and services who claim or actually do sell similar products to what I am selling. Students may feel like it is just the same old information coming from a different source. This is not the perception that I want for my product, my product will actually make a change in someone's life and provide them with a path for a better future. It will provide them with valuable knowledge that they may not have had access to before. It will dive into various aspects of financial management that are so important to understand during the early years of your adult life. The competitors will be those who claim to sell similar services to my service. It is essential that I find a way to distinguish my service from the others and stand out in a unique way.
I believe that my most important resource will be my ability to connect with my customers. I have been in many of the same situations in which college students are presented with difficult financial decisions. I understand the life of a college student and what it takes to manage your finances properly. This will allow me to connect and engage with my customers on a personal level while also providing them with valuable information.
The next venture for my service is geographical expansion and content expansion. Increasing my brand awareness around the world and improving the perception of my product will be essential to my short-term and long-term success. Also, diving into various financial concepts that may be outside of the realm of a typical college student is a potential area of expansion for my product. In the future, I hope to have my business located in numerous entities around the world and I hope to expand into various commercial businesses.
Some of the feedback for my previous venture included analyzing how to gain capital and how to take advantage of my opportunity in the future. There was much focus on the end result of my product in the long-term. One aspect of my venture that needs to be improved is evaluating how my business will make a profit and determining how long this profit will last. I need to conduct an analysis of how much my product will be sold for and who will it be sold to. Also, will the prices vary or will it be constant?
Innovation: My service is an course or workshop that is available for students to sign up for at any time to gather some financial advice or help. This workshop will focus primarily on the spending habits and lifestyles of college students, but it will also expand to other topics as well. Things such as credit cards, interest rates, car loans, etc., are all potential topics to be discussed within the workshop. This service is designed to benefit students not only for the present, but for the future as well. This service would be sold to the respective university or school.
Concept: I do believe that it will be difficult for me to attract new customers to my market. One reason is because there are other products and services who claim or actually do sell similar products to what I am selling. Students may feel like it is just the same old information coming from a different source. This is not the perception that I want for my product, my product will actually make a change in someone's life and provide them with a path for a better future. It will provide them with valuable knowledge that they may not have had access to before. It will dive into various aspects of financial management that are so important to understand during the early years of your adult life. The competitors will be those who claim to sell similar services to my service. It is essential that I find a way to distinguish my service from the others and stand out in a unique way.
I believe that my most important resource will be my ability to connect with my customers. I have been in many of the same situations in which college students are presented with difficult financial decisions. I understand the life of a college student and what it takes to manage your finances properly. This will allow me to connect and engage with my customers on a personal level while also providing them with valuable information.
The next venture for my service is geographical expansion and content expansion. Increasing my brand awareness around the world and improving the perception of my product will be essential to my short-term and long-term success. Also, diving into various financial concepts that may be outside of the realm of a typical college student is a potential area of expansion for my product. In the future, I hope to have my business located in numerous entities around the world and I hope to expand into various commercial businesses.
Some of the feedback for my previous venture included analyzing how to gain capital and how to take advantage of my opportunity in the future. There was much focus on the end result of my product in the long-term. One aspect of my venture that needs to be improved is evaluating how my business will make a profit and determining how long this profit will last. I need to conduct an analysis of how much my product will be sold for and who will it be sold to. Also, will the prices vary or will it be constant?
Friday, November 16, 2018
Assignment 24A- Venture Concept
Opportunity: The unmet need that I am focusing on for my venture concept is the need for college students to manage their finances properly so that they do not put themselves in a financial hole. I think that an opportunity exist here because many college students would love to save money or learn about the various financial resources available, but this information may not readily accessible to them. Also, between school, family, bills, etc. managing your money properly in college can be an extreme challenge. Students are on their own and they have the choice to spend their money however they desire, but I believe that should have all of the financial resources available to them so that they can make the most informed financial decision. The financial stress of college students is the primary force that is creating this need. This market expands on a geographically large scale because there are college students all around the world. This opportunity is average in my opinion. It is not a huge opportunity, but it is not a small one either. This window of opportunity will continue to be open until college debt decreases or students begin to manage their finances properly.
Innovation: My service is an course or workshop that is available for students to sign up for at any time to gather some financial advice or help. This workshop will focus primarily on the spending habits and lifestyles of college students, but it will also expand to other topics as well. Things such as credit cards, interest rates, car loans, etc., are all potential topics to be discussed within the workshop. This service is designed to benefit students not only for the present, but for the future as well. This service would be sold to the respective university or school.
Concept: I do believe that it will be difficult for me to attract new customers to my market. One reason is because there are other products and services who claim or actually do sell similar products to what I am selling. Students may feel like it is just the same old information coming from a different source. This is not the perception that I want for my product, my product will actually make a change in someone's life and provide them with a path for a better future. It will provide them with valuable knowledge that they may not have had access to before. It will dive into various aspects of financial management that are so important to understand during the early years of your adult life. The competitors will be those who claim to sell similar services to my service. It is essential that I find a way to distinguish my service from the others and stand out in a unique way.
I believe that my most important resource will be my ability to connect with my customers. I have been in many of the same situations in which college students are presented with difficult financial decisions. I understand the life of a college student and what it takes to manage your finances properly. This will allow me to connect and engage with my customers on a personal level while also providing them with valuable information.
The next venture for my service is geographical expansion and content expansion. Increasing my brand awareness around the world and improving the perception of my product will be essential to my short-term and long-term success. Also, diving into various financial concepts that may be outside of the realm of a typical college student is a potential area of expansion for my product. In the future, I hope to have my business located in numerous entities around the world and I hope to expand into various commercial businesses.
Innovation: My service is an course or workshop that is available for students to sign up for at any time to gather some financial advice or help. This workshop will focus primarily on the spending habits and lifestyles of college students, but it will also expand to other topics as well. Things such as credit cards, interest rates, car loans, etc., are all potential topics to be discussed within the workshop. This service is designed to benefit students not only for the present, but for the future as well. This service would be sold to the respective university or school.
Concept: I do believe that it will be difficult for me to attract new customers to my market. One reason is because there are other products and services who claim or actually do sell similar products to what I am selling. Students may feel like it is just the same old information coming from a different source. This is not the perception that I want for my product, my product will actually make a change in someone's life and provide them with a path for a better future. It will provide them with valuable knowledge that they may not have had access to before. It will dive into various aspects of financial management that are so important to understand during the early years of your adult life. The competitors will be those who claim to sell similar services to my service. It is essential that I find a way to distinguish my service from the others and stand out in a unique way.
I believe that my most important resource will be my ability to connect with my customers. I have been in many of the same situations in which college students are presented with difficult financial decisions. I understand the life of a college student and what it takes to manage your finances properly. This will allow me to connect and engage with my customers on a personal level while also providing them with valuable information.
The next venture for my service is geographical expansion and content expansion. Increasing my brand awareness around the world and improving the perception of my product will be essential to my short-term and long-term success. Also, diving into various financial concepts that may be outside of the realm of a typical college student is a potential area of expansion for my product. In the future, I hope to have my business located in numerous entities around the world and I hope to expand into various commercial businesses.
Assignment 25A- What's Next?
Existing Market: In terms of what is next for my product, I believe that geographical expansion is the next big step. I could possibly try to implement my program into different schools around the country or even in high schools. This would allow high school students to possess valuable financial information before they even get to college. Also, I think that eventually it will be important for me to expand my target market. Currently, I'm just focusing on college students, however my service can be useful for a plethora of individuals and businesses.
Interview 1- This individual stated that I should be planning as if I'm going to be unsuccessful for the first few years. I should have a legitimate back up plan and understand the financial risks if my product completely fails. Also, we should be planning on we are going to respond to negative feedback and negative growth for our product. This individual focused a lot on backup plans and worse case scenarios. However, this an essential piece of information for our organization and is a very realistic possibility.
Interview 2- This individual focused on the content of my product and suggested that content expansion could be the next big thing for my service. For example, instead of simply focusing on how to save money in college, we could provide information about mortgages for houses, interest rates, loans outside of school, car loans, etc. Provided information about these topics can allow my service to grow and also broaden my target market because now I will be able to focus on a different group of consumers.
Interview 3- This individual suggested trying to dive into different businesses where my information could be useful. For example, there are always businesses that are looking for financial help or financial advice. We could hugely expand if we were able to dive into some of these markets. Banks, grocery stores, real estate agencies, etc., there is a plethora of businesses that we could attempt to reach out to and expand our business.
In terms of growing, it seems that geographical expansion would be best move initially if our product becomes successful. Expanding our product to numerous locations around the world and increasing our brand awareness will give us a huge advantage when trying to venture out into larger scales. This will allow us to develop connections and relationships with individuals who could help our business reach the next level. After expanding geographically, I believe that content expansion can be a huge benefit for our business. Having a versatile service can allow us to reach different markets with different purposes. We don't want to become so broad, that we lose sight of our core mission for our service, but providing more areas of service can be a huge benefit for us.
New Market: My initial market is college students, the new market that I think my product can venture into is individuals who are nearing retirement but still have some years to go. Many individuals are looking for financial advice which can be beneficial to them within the next 5 to 10 years or once they are getting ready to retire. This is why I feel that my product can be of service to them. The core of my product focuses on college students, however many of the principles can be applied to older individuals as well.
Interview 1- This individual suggested that my product has the potential to benefit to this group of individuals, but I will need to cater the information to the needs of older individuals instead of 18-20 year old students. For example, a unique approach could be to focus on the children that are present in the household. While many individuals want to manage their finances properly for themselves, an essential reason is so that their children won't have to suffer when they are older. Parents have a true weakness for their children and making sure that they have everything they need to be successful, this is a potential area that my service could try to penetrate.
Interview 2- This individual suggested that it may be difficult to attract customers for this new market. The primary reason being that, many older individuals have their beliefs and they stick with them and don't have time or energy to invest in something else. They may consider my service the same "stuff" that everyone tries to sell to them. This grounded attitude may make it more challenging for me attract customers for this new market.
My new market does not appear to be as attractive as my new market. It seems as though it will be very difficult for me attract new customers because of the stage in life that many of these individuals are at. They do not want to endure radical changes which require extra time and energy. They want to stick to their routine and focus their energy on what they can currently control. I did not analyze this aspect of the market when I initially thought that this market could be a potential new venture. Furthermore, this market will be much more difficult to penetrate than I anticipated.
Interview 1- This individual stated that I should be planning as if I'm going to be unsuccessful for the first few years. I should have a legitimate back up plan and understand the financial risks if my product completely fails. Also, we should be planning on we are going to respond to negative feedback and negative growth for our product. This individual focused a lot on backup plans and worse case scenarios. However, this an essential piece of information for our organization and is a very realistic possibility.
Interview 2- This individual focused on the content of my product and suggested that content expansion could be the next big thing for my service. For example, instead of simply focusing on how to save money in college, we could provide information about mortgages for houses, interest rates, loans outside of school, car loans, etc. Provided information about these topics can allow my service to grow and also broaden my target market because now I will be able to focus on a different group of consumers.
Interview 3- This individual suggested trying to dive into different businesses where my information could be useful. For example, there are always businesses that are looking for financial help or financial advice. We could hugely expand if we were able to dive into some of these markets. Banks, grocery stores, real estate agencies, etc., there is a plethora of businesses that we could attempt to reach out to and expand our business.
In terms of growing, it seems that geographical expansion would be best move initially if our product becomes successful. Expanding our product to numerous locations around the world and increasing our brand awareness will give us a huge advantage when trying to venture out into larger scales. This will allow us to develop connections and relationships with individuals who could help our business reach the next level. After expanding geographically, I believe that content expansion can be a huge benefit for our business. Having a versatile service can allow us to reach different markets with different purposes. We don't want to become so broad, that we lose sight of our core mission for our service, but providing more areas of service can be a huge benefit for us.
New Market: My initial market is college students, the new market that I think my product can venture into is individuals who are nearing retirement but still have some years to go. Many individuals are looking for financial advice which can be beneficial to them within the next 5 to 10 years or once they are getting ready to retire. This is why I feel that my product can be of service to them. The core of my product focuses on college students, however many of the principles can be applied to older individuals as well.
Interview 1- This individual suggested that my product has the potential to benefit to this group of individuals, but I will need to cater the information to the needs of older individuals instead of 18-20 year old students. For example, a unique approach could be to focus on the children that are present in the household. While many individuals want to manage their finances properly for themselves, an essential reason is so that their children won't have to suffer when they are older. Parents have a true weakness for their children and making sure that they have everything they need to be successful, this is a potential area that my service could try to penetrate.
Interview 2- This individual suggested that it may be difficult to attract customers for this new market. The primary reason being that, many older individuals have their beliefs and they stick with them and don't have time or energy to invest in something else. They may consider my service the same "stuff" that everyone tries to sell to them. This grounded attitude may make it more challenging for me attract customers for this new market.
My new market does not appear to be as attractive as my new market. It seems as though it will be very difficult for me attract new customers because of the stage in life that many of these individuals are at. They do not want to endure radical changes which require extra time and energy. They want to stick to their routine and focus their energy on what they can currently control. I did not analyze this aspect of the market when I initially thought that this market could be a potential new venture. Furthermore, this market will be much more difficult to penetrate than I anticipated.
Assignment 23A- Unfair Advantage
1) Domain Expert- This is an extremely valuable resources within my venture. Having an individual who possesses knowledge within my field can be a huge advantage for my product. The domain expert is not a rare component to have, as most products or services have a domain expert for their product. It may or may not be difficult to copy this aspect of my product. The information that the domain expert possesses may be obtained by others as well, however, the way the information is presented may not be as easy to copy. There are other resources that may provide the same benefit.
2) Marketing Expert- The marketing expert is an extremely valuable tool to possess, especially when my product can be used by various individuals. The marketing expert is not rare because most products or services will have someone who specializes in marketing within their department. This aspect can be hard to copy because there are so many different aspects of marketing, that one can take a new approach each day. I think that it can be difficult to find resources which will easily replace a marketing expert. This is a specialized field that one needs to have experience in to become an expert.
3) University/School- The school that I sell my product to will be extremely valuable to the success of my product. I do not think that this aspect is rare because of the vast amount of schools available all around the world. However, I do believe that the respective school will be difficult to imitate. Each university has their own special way of doing things and their unique way to put their touch on something to make it different. Also, depending on how successful my product is within the school, the school may or may not be substitutable. However, it will more than likely be substitutable.
4) Students- The students are very valuable to the service that I am provided because they are my primary customers. Students are not rare, they are found all over the world. This resource is easy to copy because students are available in a vast amount of areas. The actual individuals will be difficult to copy, but the concept of students is not difficult to imitate. There are not many replacements to this group, if the students are not accepting my product well, then I will have to move to a completely different target market.
5) Personal Experience- This is an extremely valuable resource as it will allow me to connect with my target market and understand everything that they are going through. It will also help me understand how they think and why they make the choices they make. I would consider this resource rare, because not every business is able to connect with its customers from personal experience. However, I have been through many of the same situation that my target market has gone through, so I will be able to connect with them. My personal experience is not easy to copy, it would be extremely challenging for someone to have personal experience that is similar to mine. This aspect is not substitutable, it is difficult to replace.
6) Financial Managers- Financial managers are an extremely important resource to my service because finances are the focal point of my product. Financial managers are not rare, there are many of them around the world who study finances and handle the financial aspects of the respective business. I think that it is difficult to copy what a financial manager does, because their position usually requires a high level of expertise. Financial managers may be substitutable by other financial mangers who possess similar knowledge, however I do not feel that their position is easily replaceable. This is a very skilled position which requires a lot of education and training.
7) Existing Services- Existing services can be valuable to me at certain instances, but I do not feel that they are extremely valuable. This aspect is not rare, most services have existing services which performed similar duties to what they are trying to perform. Depending on various legal aspects, it may or may not be easy to copy existing services. Due to trademarks, patents, etc. it can be very challenging and illegal for someone to imitate the services of another company. However, many companies do perform similar services. This aspect is not very substitutable.
8) Potential Marketing Area- This is an extremely valuable resource to my product. The geographical locations that I am able to reach with my product is a vast amount. This is a rare component, because there are many products that have geographical limitations. This is not an easy component to copy, it all depends on the product or service. This aspect is not substitutable, having is a large potential marketing area is a great resource to have.
9) Individuals who are not students- I believe that this is a valuable resource because real life examples can always spark a change within an individual. This aspect is not rare as most businesses are able to apply real world scenarios and examples to their product or service. This resource is fairly easy to imitate. Also, this resource is not substitutable.
10) Ability to Connect- I feel that the ability to connect with those who are a part of my business I an extremely valuable resource. No one wants to feel like their opinion isn't valued or like no one is listening to them. I think that my ability to listen and understand will take me a long way. This is a rare component because not all individuals possess this capability. It is not easy to imitate, this is a skill that I am working on and training to get better at each and every day. This trait is not substitutable, this is a skill that is difficult to replace.
I think that my most important resource is the ability to connect. I feel that if you can't connect with your employees nor your consumers, then it will be difficult to get people to buy into what you are trying to do. The ability to connect is an essential resource and it can truly affect the organizational culture.
2) Marketing Expert- The marketing expert is an extremely valuable tool to possess, especially when my product can be used by various individuals. The marketing expert is not rare because most products or services will have someone who specializes in marketing within their department. This aspect can be hard to copy because there are so many different aspects of marketing, that one can take a new approach each day. I think that it can be difficult to find resources which will easily replace a marketing expert. This is a specialized field that one needs to have experience in to become an expert.
3) University/School- The school that I sell my product to will be extremely valuable to the success of my product. I do not think that this aspect is rare because of the vast amount of schools available all around the world. However, I do believe that the respective school will be difficult to imitate. Each university has their own special way of doing things and their unique way to put their touch on something to make it different. Also, depending on how successful my product is within the school, the school may or may not be substitutable. However, it will more than likely be substitutable.
4) Students- The students are very valuable to the service that I am provided because they are my primary customers. Students are not rare, they are found all over the world. This resource is easy to copy because students are available in a vast amount of areas. The actual individuals will be difficult to copy, but the concept of students is not difficult to imitate. There are not many replacements to this group, if the students are not accepting my product well, then I will have to move to a completely different target market.
5) Personal Experience- This is an extremely valuable resource as it will allow me to connect with my target market and understand everything that they are going through. It will also help me understand how they think and why they make the choices they make. I would consider this resource rare, because not every business is able to connect with its customers from personal experience. However, I have been through many of the same situation that my target market has gone through, so I will be able to connect with them. My personal experience is not easy to copy, it would be extremely challenging for someone to have personal experience that is similar to mine. This aspect is not substitutable, it is difficult to replace.
6) Financial Managers- Financial managers are an extremely important resource to my service because finances are the focal point of my product. Financial managers are not rare, there are many of them around the world who study finances and handle the financial aspects of the respective business. I think that it is difficult to copy what a financial manager does, because their position usually requires a high level of expertise. Financial managers may be substitutable by other financial mangers who possess similar knowledge, however I do not feel that their position is easily replaceable. This is a very skilled position which requires a lot of education and training.
7) Existing Services- Existing services can be valuable to me at certain instances, but I do not feel that they are extremely valuable. This aspect is not rare, most services have existing services which performed similar duties to what they are trying to perform. Depending on various legal aspects, it may or may not be easy to copy existing services. Due to trademarks, patents, etc. it can be very challenging and illegal for someone to imitate the services of another company. However, many companies do perform similar services. This aspect is not very substitutable.
8) Potential Marketing Area- This is an extremely valuable resource to my product. The geographical locations that I am able to reach with my product is a vast amount. This is a rare component, because there are many products that have geographical limitations. This is not an easy component to copy, it all depends on the product or service. This aspect is not substitutable, having is a large potential marketing area is a great resource to have.
9) Individuals who are not students- I believe that this is a valuable resource because real life examples can always spark a change within an individual. This aspect is not rare as most businesses are able to apply real world scenarios and examples to their product or service. This resource is fairly easy to imitate. Also, this resource is not substitutable.
10) Ability to Connect- I feel that the ability to connect with those who are a part of my business I an extremely valuable resource. No one wants to feel like their opinion isn't valued or like no one is listening to them. I think that my ability to listen and understand will take me a long way. This is a rare component because not all individuals possess this capability. It is not easy to imitate, this is a skill that I am working on and training to get better at each and every day. This trait is not substitutable, this is a skill that is difficult to replace.
I think that my most important resource is the ability to connect. I feel that if you can't connect with your employees nor your consumers, then it will be difficult to get people to buy into what you are trying to do. The ability to connect is an essential resource and it can truly affect the organizational culture.
Friday, November 9, 2018
Assignment 22A- Elevator Pitch 3
https://www.youtube.com/watch?v=M06zsPbHe8M
The piece of feedback that stood out to me the most was to sound more enthusiastic when presenting my pitch. This was a very useful piece of information as I did not realize how dull I sounded throughout my presentation. Also, it was mentioned to me that I tend to use a lot of hand movements and shifting from side to side when I am speaking. I tried to cut this out as much as possible and not make any movements that may distract the audience from my presentation. Both pieces of advice have been extremely helpful in helping me make my pitch better. Lastly, I am more comfortable presenting in front of a camera and my pitch has become much easier to remember. With practice and advice from my peers, my most recent pitch is definitely an improvement from my first one.
The piece of feedback that stood out to me the most was to sound more enthusiastic when presenting my pitch. This was a very useful piece of information as I did not realize how dull I sounded throughout my presentation. Also, it was mentioned to me that I tend to use a lot of hand movements and shifting from side to side when I am speaking. I tried to cut this out as much as possible and not make any movements that may distract the audience from my presentation. Both pieces of advice have been extremely helpful in helping me make my pitch better. Lastly, I am more comfortable presenting in front of a camera and my pitch has become much easier to remember. With practice and advice from my peers, my most recent pitch is definitely an improvement from my first one.
Assignment 21A- Reading Reflection 2
The Art of Social Media: Power Tips for Power Users
1) The general theme of this book is to provide a plethora of tips and strategies to implore for the presence of your social media accounts. This book describes how one should treat their social media presence like a business and the methods one should use to promote their product and/or business. It goes into elaborate details about how your social media accounts affect you and how you can use social media to your advantage.
2) Throughout this semester, we have constantly discussed how and why opportunities come about and potential ways to exploit these opportunities. By performing consumer research, product research, analyzing the environment, etc., one can have an in-depth view of why the respective situation continues to occur. In relation to this course, I also feel that social media can be an opportunity for one to take advantage of. It is an opportunity to engage and promote yourself and your product to numerous individuals without seeing them face to face. It is an opportunity for you to create a first impression of yourself before you actually meet someone. It is an opportunity to enhance your brand, create publicity, and embark on a new journey.
3) If I had to design an exercise for this course based on the book, I would ask students to create one social media post which enhances their brand, product, or business. The purpose of this assignment will be for students to be creative as well as impactful. As far as which social media account to use, what to post, when to post, etc., that will be up to the student. This assignment will have few limitations, so that the students can post something unique and purposeful.
4) The biggest surprise for me while reading this book was the importance and emphasis of treating your social media presence like a business. I've always understood that you must be very careful when posting on social media. The content will be available for a long time to an enormous amount of individuals. You don't want to post anything that could potentially harm your reputation or someone else's. However, the concept of treating it like it is a business is relatively new to me. This involves taking a serious and dedicated approach to your social media accounts. Also, treating your social media presence as if you are a professional in the respective field or are trying to become an expert in that field. All of these factors should be considered when one is addressing their social media presence.
Subscribe to:
Comments (Atom)