The Art of Social Media: Power Tips for Power Users
1) The general theme of this book is to provide a plethora of tips and strategies to implore for the presence of your social media accounts. This book describes how one should treat their social media presence like a business and the methods one should use to promote their product and/or business. It goes into elaborate details about how your social media accounts affect you and how you can use social media to your advantage.
2) Throughout this semester, we have constantly discussed how and why opportunities come about and potential ways to exploit these opportunities. By performing consumer research, product research, analyzing the environment, etc., one can have an in-depth view of why the respective situation continues to occur. In relation to this course, I also feel that social media can be an opportunity for one to take advantage of. It is an opportunity to engage and promote yourself and your product to numerous individuals without seeing them face to face. It is an opportunity for you to create a first impression of yourself before you actually meet someone. It is an opportunity to enhance your brand, create publicity, and embark on a new journey.
3) If I had to design an exercise for this course based on the book, I would ask students to create one social media post which enhances their brand, product, or business. The purpose of this assignment will be for students to be creative as well as impactful. As far as which social media account to use, what to post, when to post, etc., that will be up to the student. This assignment will have few limitations, so that the students can post something unique and purposeful.
4) The biggest surprise for me while reading this book was the importance and emphasis of treating your social media presence like a business. I've always understood that you must be very careful when posting on social media. The content will be available for a long time to an enormous amount of individuals. You don't want to post anything that could potentially harm your reputation or someone else's. However, the concept of treating it like it is a business is relatively new to me. This involves taking a serious and dedicated approach to your social media accounts. Also, treating your social media presence as if you are a professional in the respective field or are trying to become an expert in that field. All of these factors should be considered when one is addressing their social media presence.
Prince,
ReplyDeleteFrom your description, this book does sound very interesting. Social media is certainly a great asset and a relatively cheap/free one to exploit at that. Certainly, many people attempt to use social media to promote their businesses; however, are relatively unsuccessful at it. This book sounds like an excellent resource to help promote effective use of social media in marketing/business.
Good work!
Prince,
ReplyDeleteAs an advertising major, throughout all of my classes that I have had since I transferred here, every single one harps on the increasing importance of social media and how powerful it has become for brands to utilize. For your social media to grow, you do have to treat it as a business and target those that might be interested in what you are doing and the content you are providing. I think your assignment idea is really good too as it will have students craft and perfect the post to make it effective.